Contents

01

Methodology

02

Key Findings

03

Chapter 1

A Reality Check on AI in B2B

04

Emporix OE

05

Chapter 2

The Power of Data

06

Chapter 3

Personalisation: The Key to Loyalty?

07

Conclusion

08

Key Suggestions

09

About us

Contributors

Liliana Torres

Global Head of Marketing

ABB Electrification Business

Tanja Tschech

Digital Transformation Manager

Roehm

Laurence Taylor

Conference Director

B2B Online Europe

Follow Laurence

Eberhardt Weber

CEO

Emporix

Follow Eberhardt