Methodology
The B2B landscape is constantly evolving, and the explosion of AI solutions over the past 18 months have opened up new avenues for B2B brands to innovate. But is the industry ready?
To answer this question and many more, B2B Online surveyed 100 leaders in Q3 of 2024 to find out how they are implementing AI solutions, the role data is playing in these efforts, and how they continue to strive toward an ultra-personalised future.
The survey was conducted by appointment over the telephone. Results were compiled and anonymised by B2B Insights and are presented here with analysis and commentary by Emporix and the B2B Online Europe community. Topics will be discussed at B2B Online Europe 2024. Download the agenda here.
Which of the following best describes your job title?
Head/Director of eCommerce, Digital Commerce, Online Commerce, Online Sales, Webshop, Digital Product
Head/Director of eBusiness
Head/Director/Chief of Digital, Digital Transformation, Digital Solutions, Digital Sales, PIM, CRM
Head/Director/Chief of Marketing
Head/Director of Customer Experience, Customer Excellence, User Experience
Head/Director/Chief of Data, Data Analytics, Customer Data, Data Insights, Business Insights, Digital Analytics
What industry do you work in?
Building Materials and Construction
Machinery and Equipment
Vehicle and Transport Equipment
Chemical and Pharmaceuticals
Industrial Supplies
Electrical Communications
Office Supplies
Business Products
Where is your organisation based?
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