A New Era in Digital Commerce
Emporix CEO Eberhardt Weber explains how his new Commerce Platform that handles processes with a no-code UI will help B2B companies build agile processes to optimise CX and lower total costs of ownership
There’s a perfect storm brewing in the e-commerce world. If you’re like most B2B leaders, you’ve felt it. The way we build e-commerce systems has changed from monolith to headless to composable. And yet, a well-implemented system still feels too rigid to support the innovations that you need in a complex hybrid sales environment where digital selling and in-person sales have to be closely integrated.
You may want to change a step to the purchase flow or make an order-specific trigger to loop in sales for important deals. Or, you may want to handle returns more effectively, embracing what you know about customers before deciding whether to engage a support representative. It could be as simple as more efficiently handling that stream of purchase inquiries coming in via emailed PDFs.
Similarly, you will want to take the pain out of the B2B customer onboarding process which may currently be manual and time-consuming. With Emporix you can use an AI chatbot to walk the customer through a series of automated steps that check for creditworthiness or compliance and set up new accounts automatically with credit limits, specific catalogs and pricing. You could identify those customers that get automatic approval and trigger an intervention by an account manager where there are areas that need to be checked out.
A process of change
The common challenge? These all involve a change in process. One that would make your business more profitable, if you could test new ideas. If making these changes were as simple as running a new image in your marketing campaigns, you would implement them in a heartbeat. But it’s not that simple. While this kind of innovation is key to competitive advantage, the customized implementation of your platform locks you into embedded logic. Every new process or change means a new requirements and development process, a new project, new customizations, stacked on top of the old. A stack that is difficult and costly to maintain, and intransparent to the very business leaders who rely on it.
A new vision for building business processes
What we at Emporix are advocating is a fundamentally new way of looking at things. A game-changing approach that says: why can’t we strip out the business process design from the base code? Why can’t we empower business analysts to create new seamless processes across all enterprise systems that automate tricky issues like managing returns without begging for scarce IT resources and adding yet another layer to the mountain of custom code?
What if processes could be designed using a simple low code visual interface that makes sense to the business user? With the Emporix Commerce Orchestration Platform and the unique AI-driven Orchestration Engine we have re-shaped our technology from the ground up. This new technology gets you out of the custom code trap, enabling business analysts to create new customer journeys via a simple chat interface or making use of AI to further enhance process design. And this, without storing up problems and costs for the future, because it sits outside the core e-commerce code base.
I want to break free…
When you set the processes free from the chains of custom code complexity you start to put the business in control of its own destiny. Composable was an important step in becoming more agile as it allowed you to get the best services to suit your business. Using commerce orchestration, projects that used to take months to launch, engaging teams across many groups, can now be delivered in a matter of days. I believe that with our technology we have taken composable to a new level of agility, creativity and ultimately, for our B2B customers, profitability!
Emporix will be publishing a white paper about the new dawn in commerce at B2B Online
