Key suggestions
Leverage AI
Leveraging AI is a key strategy for B2B organisations across Europe. While organisations may be at different stages of implementation, a significant 99% have already developed an AI strategy. Moreover, 12% have successfully implemented solutions and are now scaling their AI initiatives. AI has the potential to enhance every aspect of a business, and European B2B organisations are already reaping the benefits.
Continue to focus on data
Enhancing data analytics capabilities is a continuous journey. However, 53% of respondents identified a lack of data quality as their biggest challenge. Interestingly, 51% cited a lack of data-driven culture as one of their biggest challenges. The success of AI solutions hinges on sound data analytics, and this must continue to be a focus in the coming years.
Personal'AI'sation
B2B organisations across Europe are bolstering their personalisation efforts, and AI is playing a big part. Chatbots are becoming more human-like, content can be adjusted through AI algorithms, and predictive AI can analyse customer behaviour to deliver a tailored experience. Leveraging AI solutions for this purpose can ensure your customers experience a truly personalised experience.
Get to grips with your customers
One of our questions provides insight into what B2B leaders 'think' customers want. It is crucial to validate these assumptions through direct customer engagement. By having open conversations with your customer base, you can gain valuable insights into how personalisation can truly enhance their experience and ensure your efforts are focused on the right areas.
