Table of contents

01

Methodology

02

Key Findings

03

Chapter 1

04

Trust, Not Just Tech

05

Chapter 2

06

Chapter 3

07

Conclusion

08

Key Suggestions

09

About us

Thank you to our contributors

Ravi Pau

Operations Director

Havas.ai

Paul Williams

Global Client Commercials, Managing Partner

Havas

Flora Pleguezuelos

Content Director

ProcureCon Marketing