As organisation's drive forward with their digital transformation strategies, a majority of organisations (65%) have only moderately integrated their data and content strategies to achieve targeted results, with a mere 1% reporting full integration.

When asked what best describes their organisation's approach to evolving its governance and operational models in response to digital transformation, 46% said they are actively researching and piloting new models, while 28% said they are making incremental adjustments to existing models.

It is evident that procurement marketing leaders are grappling with significant barriers, including slow implementation processes, a risk-averse culture within procurement and cumbersome regulations.

However, our research reveals the factors which are supporting procurement marketers in their digital transformation efforts, with learning from other sectors being one of the most critical factors, alongside the adoption of advanced technology platforms. The pharmaceutical industry is taking a multifaceted approach to building resilience, focusing on financial assessments, risk management, and strategic partnerships.

Companies are striving to create supply chains that can withstand regulatory changes, disruptions, and data security challenges. This collective commitment to resilience reflects the sector's adaptation to an increasingly complex logistics environment.