Contents

01

Methodology

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02

Key Findings

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03

Chapter 1

Crafting an omnichannel experience consumers deserve

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04

Akeneo

Transforming customer experience with product experience: The key to brand loyalty

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05

Chapter 2

Promoting a truly data-led decision-making culture

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06

Riskified

The paradox of AI: How it fuels and fights eCommerce fraud

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07

Chapter 3

Aligning AI strategies with consumer wants and organisational needs

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08

Conclusion

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09

Key Suggestions

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10

About us

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Contributors

Aviram Ganor

General Manager of EMEA

Riskified

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Eyal Elazar

Head of Product Marketing

Riskified

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Laetitia Korn

VP Marketing

Akeneo

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Marcus Albrecht

Director of Customer Success CEE & APAC

Akeneo

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Sarah Sunderbrink

Head of Social & Influencer Marketing

Zooplus

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Sebastian Remer

Senior Principal Digital Business

OBI Group Holding

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Ajanta Palmiero-Rundle

Content Director

eTail Germany 2025

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