Key suggestions
Data above all
Having a sound data analytics infrastructure in place is potentially more important than any technology you can implement. Focusing on data will be critical in any successful omnichannel strategy.
Understand your consumers
To develop a truly successful omnichannel strategy, the industry must first have an accurate understanding of what consumers expect from online and offline experiences.
Data drives revenue
AI's potential is undeniable, but it's data that truly drives profitability. A comprehensive data analytics infrastructure unlocks the insights needed to make informed decisions and maximise returns.
Be aware of AI pitfalls
Generative AI is rapidly transforming retail, offering DACH retailers exciting new opportunities. However, with this relatively new technology comes the need to carefully consider its potential impact across the organisation, from customer experience to operational efficiency.
