Methodology
How are DACH retailers preparing for 2025?
To answer this question and many more, eTail Germany surveyed 100 industry leaders, including Directors and Heads of eCommerce, Marketing, and Omnichannel.
The survey explored how these leaders are crafting the omnichannel experience consumers expect, leveraging data analytics for key decisions, and aligning AI strategies to balance consumer demand with organisational needs.
Conducted via telephone interviews, the results have compiled and anonymised by eTail Germany and are presented here with extensive analysis and commentary from Akeneo, Riskified, and the wider eTail Germany community.
The topics outlined in this definitive guide for DACH retailers will be discussed at our eTail Germany event in March. Visit the event website for the event agenda and further information.
What type of organisation do you for work?
Fashion and Jewellery
DIY and Home
Travel
Consumer Electronics
Footwear
Fast Moving Consumer Goods (FMCG)
Luxury
Which of the following best describes your job title?
Director/Head of eCommerce
Director/Head of (Online) Marketing
Director/Head of Omnichannel/Multichannel
Director/Head of Digital
CEO
MD
Where is your organisation based?
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