Key Findings

Social media engagement is a popular metric, with 63% of respondents agreeing it is the best way to understand campaign performance.

Industry leaders revealed their greatest challenges are to maintain fragmented consumer attention (64%) and overcome brand consistency (59%).

The majority of our respondents (62%) view data security and privacy as their biggest challenge.

A significant 60% of respondents reported selling their products on various platforms, including Instagram and Facebook.

Our survey found almost all of our respondents (86%) are using influencers in some way. Only a small number (14%) are not.