Methodology
In the face of technological developments and changing customer preferences, the industry is looking for ways to drive forward efficiency and outsell competition while keeping up with consumers changing shopping behaviour.
To understand these pressing topics, Digital F&B surveyed 100 of the most senior figures in the food and beverage industry. Heads of Marketing, eCommerce, Digital Acceleration and other senior executives from across Europe told us about the challenges they face and the solutions they are bringing to the table to help solve them.
The survey was conducted by appointment over the phone and results were compiled and anonymised by Digital F&B. They are presented here with analysis and commentary from Big Commerce, PayPal and the extensive Digital F&B community. The topics detailed in this report will also be covered at the event, download the agenda here.
How would you describe your industry?
Food & Beverage Brand
Challenger Food & Beverage Brand
Grocery Brand
Online Grocery Retailer
Online Marketplace
Food Delivery Aggregator
Which of the following best describes your job title?
VP/Director/Head of Marketing
VP/Director/Head of eCommerce
VP/Director/Head of Media and Digital Acceleration
VP/Director/Head of IT
VP/Director/Head of Digital and Data
VP/Director/Head of Innovation
VP/Director/Head of CX/Customer Experience
Where is your organisation based?
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UK
Italy
Belgium
France
Spain
Nordics (Denmark, Finland, Norway, Sweden)
Germany
The Netherlands
Switzerland
