eTail – a brand that needs no introduction – is globally celebrated for its commitment to empowering leaders and driving growth in the eCommerce industry. In 2025, our events brought together the most influential voices in European retail and cutting-edge discussions that would shape the industry throughout the next year and beyond.

In Europe, eTail events are particularly distinguished, offering not only exceptional in-person experiences but also ongoing value through post-event content. This report focuses on three standout events:

• eTail Spring Connect, 25th to 26th February, 2025: Set against the back drop of Allianz Stadium, Twickenham, the invitation-only forum for Omnichannel, digital and eCommerce Leaders from UK’s top retailers

• eTail Germany, 18th to 19th of March 2025: Berlin took centre stage for the DACH eCommerce & Digital Marketing Conference for retailers and brands

• eTail Benelux Connect, 1st to 2nd of April 2025: Amsterdam hosted the first ever invitation only eCommerce event bringing together the top Benelux retailers

This inaugural report captures the most impactful sessions, insights, and highlights from these events while emphasising the unique regional perspectives they offer. From exploring how attendees at eTail Spring Connect perceive generative AI compared to their counterparts at eTail Germany to examining how leaders at eTail Benelux Connect are leveraging social media for sales versus strategies employed by UK-based retailers. Not to mention, a wealth of knowledge from live session polling and key interviews with attendees.

As we look ahead, the impact of these events will undoubtedly ripple through the industry, inspiring retailers to rethink strategies and embrace the future with confidence. This is just the beginning - eTail continues to lead the charge in shaping the next era of eCommerce.