Chapter Two
eTail Germany: Berlin Bound
Live From Berlin: eTail Germany 2025 Makes a Splash
From one of the world major marathons to UEFA European Championships, Berlin is no stranger to industry leading events. From March 18 to 19, it was eTail Germany’s turn to take centre stage and present the industry leading gathering for DACH retail leaders looking to navigate the rapidly evolving e-commerce landscape.
Over the two days, eTail Germany 2025 buzzed with excitement as industry leaders explored cutting-edge topics that are reshaping the retail landscape. Attendees were captivated by discussions on the revolutionary impact of AI and hyper-personalisation in transforming loyalty programs and elevating customer experiences. The event showcased how retailers are harnessing predictive analytics and immersive technologies to gain a competitive edge, while also addressing the critical importance of sustainability in the sector.
From the retail media boom to next-generation personalisation techniques, the conference offered a comprehensive look at strategies for optimising marketing budgets and creating seamless customer journeys across all touchpoints. This convergence of innovation, sustainability, and customer-centric approaches highlighted the dynamic evolution of the retail industry, setting the stage for a future where technology and consumer needs are more intertwined than ever
As the German eCommerce market continues to grow despite economic uncertainties, eTail Germany 2025 provided THE platform for retailers to reimagine their business strategies and digital capabilities. All the while, attendees revelled in catching up with industry friends and sharing knowledge with new connections. With DACH’s most influential voices in the same space, eTail Germany set the stage for transformative discussions that will shape retail in 2025 and beyond.
Audience poll: In the last week, have you felt truly connected to a brand on social media?
Yes
No
Audience poll: Let’s imagine you want to buy a new TV. Which platform do you use for your research?
AI Searches (Perplexity, Chat GPT, etc)
Youtube
Social Media
Interactive Retailing: Creating ‘Wow’ Moments with Gen AI and the Metaverse
This dynamic panel of retail innovators from top organisations such as Meta, and Fossil to explore how the latest technologies-particularly generative AI (Gen AI) and metaverse platforms-are transforming the shopping experience.
"AI is redefining retail marketing and fraud prevention by highlighting the necessity of moving beyond static, rule-based approaches to adaptive, real-time models that can keep pace with the rate of change AI has introduced into our lives. With fraud evolving rapidly and fraudsters using AI and automation to stay ahead, retailers must be more agile. Instead of relying on outdated rules to chase fraud, they should focus on a proactive approach that is less prone to human error and limitations and evolves over time.
Deep analysis and understanding of fraud patterns by AI-driven solutions empower retailers to detect and block fraud before it occurs, reducing false positives and strengthening security. This proactive approach helps build customer trust and gives retailers a competitive edge in today’s evolving marketplace."
Eyal Elazar, Sr. Director of Product Marketing and Market Intelligence, Riskified
What Audience Thought: AI can be more creative than humans
Before the Debate
True
False
After the Debate
True
False
