Part Three
Introducing eTail Benelux Connect
Introducing eTail Benelux Connect: LIVE from Amsterdam
From the vibrant canals to its status as a digital innovation hub, Amsterdam is no stranger to hosting the region’s most influential gatherings. On April 1st and 2nd, the city will welcome eTail Benelux Connect 2025-THE invitation-only forum for senior eCommerce, digital, and marketing leaders from Benelux’s top retailers, all coming together to shape the future of online retail.
Across two highly interactive days at the Park Inn by Radisson, eTail Benelux Connect will buzz with exclusive, closed-door discussions under the Chatham House Rule. Attendees will dive into the latest strategies for leveraging AI to unlock marketing ROI, harnessing social commerce to build loyalty, and delivering seamless customer journeys across every channel. The event’s agenda is designed around the region’s most pressing challenges, from flexing rewards programs in a tightening market to deploying cutting-edge tech for personalisation at scale.
What sets eTail Benelux Connect apart is its focus on private, peer-to-peer benchmarking and tailored, non-obligatory 1:1 meetings with solution providers-ensuring every conversation is relevant and every connection is meaningful. With no press or recordings, leaders can share candid insights and actionable takeaways in a trusted environment.
As Benelux retailers navigate a rapidly evolving digital landscape, eTail Benelux Connect 2025 offers a unique platform to reimagine business strategies, evaluate new technologies, and forge partnerships that will define the next era of commerce. All the while, attendees will enjoy luxury hospitality and the chance to reconnect with industry peers-making this the must-attend event for those driving digital transformation in the region.

Audience poll: Given the acceleration of automation and AI, how do you see the role of voice channel in your service offering?
AI will replace human support
We'll always need human voice support
The voice channel will actually become more important

When you order something online, how long before you start refreshing the tracking page?
Instantly - before I even get the confirmation email!
10 minutes later… just in case it teleported to my door
Next day, like a patient adult (who am I kidding?)
Does your business really need an app?
Yes
No

Oxford Style Debate: Retail media advertising is not compatible with delivering a great CX
Moderated by Natalia Arcila Barbour, Founder of NXERA Consulting, the debate featured Thomas Schwartz-Dreyfus, Interim Head of Digital Marketing at Hugo Boss, arguing in favour of the motion, and Debmalya Dutta, Associate Director – Global eCommerce Acceleration at Unilever, arguing against it.
What The Audience Thought
Before the Debate
True
False
After the Debate
True
False


