Methodology

The retail landscape is undergoing a dramatic transformation, characterised by heightened customer expectations, fiercer competition, and rapidly evolving technology.

As a result, retailers are facing unprecedented challenges. However, this also presents significant opportunities.

To gain deeper insights into both, we conducted a survey of 100 senior retail IT leaders. Through in-depth telephone interviews, we explored the key issues shaping the future of retail IT. This report presents the anonymised findings of our research, alongside expert commentary from Cloudflare and the wider Retail IT community.

Many of the topics covered will be discussed further at our Retail IT Connect event in June 2025. Download the agenda here.

What best describes your job title?

0%

Chief Information Officer

0%

Chief Technology Officer

0%

Head of IT

0%

Head of Platforms

0%

Head of Technology

0%

Head/Director of Transformation

0%

Head of Information Security

0%

IT Director

0%

Technology Director

0%

Architecture Director

What industry do you work in?

Fashion and Jewellery

Footwear

Consumer Electronics

Health and Beauty

DIY and Home

Food and Beverage

Sports and Wellbeing

Travel

Where is your organisation based?

Click on the flags for more information

Where is your organisation based?

0%

UK & Ireland

0%

Nordics

0%

USA

0%

France

0%

Benelux

0%

Germany

0%

Switzerland

0%

Italy

0%

Spain

0%

Poland

Contents
Key Findings