Key suggestions
Prioritise strategic AI integration and ROI demonstration
Integration with existing systems and demonstrating ROI have been revealed as top challenges for procurement marketers, and organisations should adopt a phased approach to AI implementation. This will help build internal confidence and demonstrate tangible value, securing further investment and overcoming budgetary constraints.
Invest in data quality and governance
The recurring concern regarding data quality and availability (59%) across AI and digital transformation efforts highlights a critical need. Leaders should establish robust data governance frameworks, invest in data cleansing processes, and ensure consistent data collection practices to unlock the full potential of AI and personalisation initiatives.
Foster a culture of innovation and agility
To counteract the "risk-averse" procurement culture and skepticism towards new technologies, leaders must actively champion a culture that encourages experimentation, learning from failures, and adapting to fast-paced changes.
Strengthen leadership and cross-functional alignment for digital transformation
Our survey points to 'unclear leadership or strategy' and 'slow implementation processes when working together' as significant barriers. Leaders should define a clear vision for digital transformation, ensure strong sponsorship, and break down organisational silos to facilitate seamless collaboration between procurement, marketing, and IT teams.
