Key Suggestions
Turning insights into action
Focus on measuring impact, not just activity
Develop frameworks for campaign measurement.
This will help to close the gap between execution and outcomes. Move beyond vanity metrics to adopt attribution models that capture personalisation, agility, and long-term customer value.
of respondents cited aid difficulty measuring campaign impact is their biggest obstacle.
Introduce standardised briefs, pre-cleared assets, and faster sign-off cycles to reduce bottlenecks.
Where possible, shift from sequential to parallel workflows so campaigns can be adapted quickly without sacrificing oversight.
still take more than a month to launch a campaign, often due to long approvals and compliance cycles.
Streamline processes and approvals
Invest in skills that bridge marketing and data
The gap between creative and analytical skills is slowing execution.
Upskill teams in data literacy, agile practices, and storytelling so marketers can self-serve insights, translate them into creative strategies, and reduce dependency on analysts and engineers.
report technical/resource dependencies as a barrier to scale
Balance agility with governance
Speed without safeguards risks brand and compliance failures.
Build systems that are both fast and flexible, embedding responsible gambling standards, brand guardrails, and audit-ready processes into workflows to protect trust while enabling rapid execution.
depend on legal/compliance teams for campaign execution
