WHAT DOES GOOD CREATIVE LOOK LIKE?
AI creative testing is a catalyst for global CPG brands because it gives you an insight led decision making process. Across eCommerce, instore and advertising, AI driven creative testing empowers brands with enhanced assets that perform better in the wild. From attention grabbing packaging to CTAs that have a better visual effect on users, the most effective variations can be identified almost immediately.
How does Dragonfly AI work?
Dragonfly AI uses an algorithm developed by Dr Hamit Soyel, chief scientist. It works by mimicking the human brain’s response to visual stimuli. The algorithm has an accuracy score of 89% from MIT.
Attention has been the primary metric for some years now and it is what most creative testing is built upon. Emotion and memorability are emerging metrics that are becoming increasingly important for measurement.
These metrics help brands identify how creative will perform before it goes live and can be validated against any required benchmarks such as Amazon.
When can you implement AI creative testing?
The timing of creative testing is so versatile that it can be implemented at any stage of creative production. Pre-flight to test variations before launch to identify which version will resonate the best with your audience or inflight for continuous testing and optimizing, particularly beneficial for advertising.
Real-time optimization can be used across use cases, particularly valuable for shopper marketing. This empowers users to have data in their hands for competitor or shelf analysis. A powerful tool when assessing whether packaging needs a refresh.
Who is this solution for?
Marketers, insights teams and eCommerce professionals benefit the most from this technology. AI driven creative testing supports these roles in launching creative that is already optimized for consumer attention. Effortless preflight and in-flight testing across use cases for accurate insights that increase the potential of your visual assets being seen in store, or online.
Leading food brand, Nomad Foods, recently completed a brand refresh across their frozen food category using Dragonfly AI. Birds Eye found that the new designs were 14.5% more effective in capturing consumer attention. When compared to the competition, the new designs were +45% more likely to win attention on shelf.
Why do so many leading brands work with Dragonfly AI?
There are several key reasons that ultimately make creative processes faster and produce higher performing assets.
Using AI creative testing gives brands data-driven decision making, reduces costs, enhances personalization, and increases conversion rates. Beyond the clear benefits, Dragonfly AI specifically offers a credible solution for brands who are working on improving their efficiency whilst connecting with more consumers.
AI creative testing also supports the setting of creative benchmarks both internally and externally so that you always know what good looks like and how your asset will compete. Dragonfly AI pushes leading food and beverage brands to achieve a higher standard of creative performance in a fast and cost-effective way. Know what good looks like in every scenario with this science-based toolkit.
Dragonfly AI is the tool your brand needs to exceed creative expectations across every channel.
